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Course content

Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures.

Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce and marketing.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-Postgraduate-FullTime

What you'll learn

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity.

You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication.

You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Intercultural Business Communication
• Understanding Language in the Global Workplace
• Developing Intercultural Competence in the Workplace
• Advertising as Cultural Discourse
• Two options
• Research Methods
• Dissertation

One option from:
• Global Economic Environment & Marketing
• Contemporary HRM
• Principles and Practice of Marketing
• Marketing Communications
• Business Skills for Event Management in the Tourism Industry
• International Business Event Management
• Postgraduate Language -French, German, Spanish or Italian

One option from:
• Global Marketing
• Organisational Change management
• Case Studies in International Tourism
• Postgraduate Language -French, German, Spanish or Italian

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

Visit the MSc Intercultural Business Communication page on the Edinburgh Napier University website for more details!

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