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MSc Intelligence & Innovation Marketing

Course content

The programme
High-level specialization in superstore marketing, combining the key human and technical skills required for unveiling your professional potential.

Module 1: The basics of management
Learning about the basics of management is essential for any job (corporate strategy, Business plan through the Marketplace simulation game, finance and management control, etc.).

Module 2: The basics of superstore marketing
Learning about the basics of superstore marketing (innovation process, the consumer and shopper, brand management and strategy, application of these basics through the simulation game Markstrat, etc.)

Module 3: The principles of expertise of superstore marketing
Broach the specific features of this sector through the tools used and the specific competencies of the sector.
Data analysis, research, merchandising, category management, digital marketing, sustainable marketing strategies, etc.

Module 4: Reveal and Enhance Your Human Capital
Hone your skills and human talents so as to optimize your marketing skills (team building, leadership, creativity technique, project management, professional ambitions, etc.)

The course
400 hours over 12 months
Full-time seminars from October to March on RMS campus
From March on: 6 to 10 months in-company mission (internship, short or long term contract)
Professional Thesis

Visit the MSc Intelligence & Innovation Marketing page on the NEOMA Business School website for more details!





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Recipient: NEOMA Business School

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