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  MSc Innovation & Marketing Management


University of Strathclyde    Department of Marketing

Full time September MSc 12 months full-time
Business & Management (5) Engineering (12)

FindAMasters summary

Unleash your potential with the MSc Innovation & Marketing Management programme at Strathclyde Business School. This cutting-edge course, the only one of its kind in Europe, seamlessly merges marketing and engineering to equip you for a successful career in either field. The curriculum is designed to bridge the gap between technology and business, ensuring you grasp the intricacies of innovation and its impact on new opportunities. With core modules like Brand Management, Strategic Marketing, and Innovation Management, you'll delve deep into the intersection of technology and business strategy. The programme also offers a unique group project experience, where you'll tackle real-world challenges alongside industry professionals. Enhance your leadership and team-building skills through collaborative projects and network with like-minded individuals. To join this prestigious programme, a minimum second-class Honours degree in business, economics, engineering, or science is required. Elevate your career prospects and become a trailblazer in innovation and marketing with this exceptional Master's programme.

About the course

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

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Entry Requirements

Minimum second-class Honours degree, or overseas equivalent in business, economics, engineering or science.




 Course Content

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Where will I study?

Where is University of Strathclyde

Student Profile

Avantika Sudhakar

Prior to the MSc Innovation & Marketing Management, I worked as an intern in a leading fashion house in New Delhi and was involved in the advertising and marketing aspects of the operations at national and international level.

My academic background in undergraduate studies is a BSc Fashion Communication from Amity University, one of the leading universities in India. Subsequent to this I was selected by the academic council of the University to join for my MBA degree in Fashion Management which I completed with distinction.

My experience at Strathclyde can be summarised as simply superlative. The lecturers are highly competent and their domain knowledge is so deep that it appears bottomless. The lecturers are patient with us and hold our hands when we are confused and show us the right path. The best part is that my lecturers do not stifle our creativity and allow it to bloom and grow.

The subject content is well-thought-out and encompasses all aspects of marketing. I feel that this course has made me into a competent professional who can enter the world with my head held high, backed by the superb practical hands-on skills imparted to me by my lecturers at Strathclyde.

During the pandemic, the University administration rose to the challenge to manage the academic atmosphere. They ensured that all examinations were held in a befitting manner, with absolutely no hassle. This speaks volumes about the management skills of the administrative staff. The sensitive handling of student issues and of virtual and online classes is praiseworthy. An example of great leadership shown by the Academic Council of Strathclyde, that gives a sterling example for others to emulate.

This course is so forward-looking that I feel that it will remain relevant for a long time to come.

The University has a very helpful Student Union community and numerous societies. The huge library is well stocked and the gym at Strathclyde Sport is world-class. The University is centrally located and many shopping centres and parks are accessible to students.

At Strathclyde, I was exposed to an international atmosphere imbibed with the best of Scottish ethics and hospitality. I have fallen in love with the University and the city of Glasgow. Strathclyde has instilled a deep sense of loyalty in me and I would like to join the research and teaching faculty at the University.