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Course content

Designed for

Designed for people with or without work experience, who wish to design, develop and run their own innovation driven globally orientated businesses. It’s a practical course, covering the process from generating new business ideas, developing and refining ideas, and designing the infrastructure right through to launching the business. You’ll focus on how innovation can be exploited in technological and business contexts, to increase success for new product or services based businesses.

The Course Provides

This course will allow you to apply best-practice approaches to your business proposals to maximise chances of success. Also the opportunity to develop and practice skills for making appropriate judgments, regarding the choices in your business development, and opportunities to develop your product and service concepts to a launch level

Course Content

Core Modules:
1. Business Model Generation
2. Innovation
3. Establishing a New Business
4. Leadership
5. Management of Change
6. Sales and Sales Management
7. Financial Analysis and Control Systems

Plus two elective modules from the full list of modules.

The dissertation is run in accordance with a ‘New Product Development Plan’, developed with a range of industrial partners and tested with real new product business ideas.

Learning Style

The taught component of the course is a mixture of traditional lectured material, syndicate/group work, large scale delivery, practical work, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.

Industrial visits are available to all students and the course is assessed through assignments.

Each module will usually last one week.

After You Graduate

Our postgraduates typically start their own business. However, the skills gained will also be extremely valuable for existing businesses, especially where there is interest in moving into new product or service areas.

Visit the MSc Innovation and Entrepreneurship page on the University of Warwick website for more details!






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