Do you want to be challenged? Would you like to become a creative, flexible, resourceful, communicative, responsible strategic & business expert. Then this programme is perfect for you! It focuses on strategy processes in relationship to the dynamic and complex environment organisations are confronted with and the necessary competencies and skills to deal with the diversity and plurality of stakeholders to create multiple values for the organisation and its surroundings. In Strategic Management you learn to describe and analyse the influences of the various stakeholders, strategy process in organisations, internal and external environment, and internationalisation.
Why should you choose Strategic Management in Nijmegen?
- A unique focus on stakeholder management, responsible decision-making, intervention and change; - A multidisciplinary perspective on strategic management, using insights from business, economics, sociology, and psychology; - Development of academic & analytical competencies & skills; - Theory and action & practice-based learning; - Dedicated staff with strong relations to industry & government.
As a manager and leader, you will be able to recognise the opportunities and restrictions presented by different markets and society, use analytical skills to identify relevant market and nonmarket strategies to cope with business risks and to respond to institutional and competitive pressures. Our graduates are greatly valued by their employers for their analytical skills and sound academic understanding of business practices. Examples of career perspectives: consultant, business analyst, financial controller, policy maker, researcher and manager in profit and non-profit organisations.
Our approach to this field
We offer an integrated programme of applied learning with academic learning and engagement with the community through real-life research projects. We use the theory and action & practice-based learning approach to developing awareness of issues associated with professional practice and developing analytical skills. This may occur through building scenarios, case studies, experimental exercises, reflection on actual practice or assignments within organisations. We offer the courses: Corporate Strategy; Strategic Change; Strategic Decision Making; Strategy and Nonmarket Environment; and Methodology for Marketing and Strategy Research.
You can opt for two elective courses in period 3 from among Competition and Cooperation, Strategic Scenarios and Business Models, Social and Technological Innovation.
Our research in this field
- Theory and action-based learning This programme is closely associated with the research carried out within the Institute of Management Research, where the focus is on research into relationship management, institutional dynamics, decision making and innovative management. You will become familiar with both the theoretical and practical aspects of your special subject. The programme combines a thorough training in methodology with action-based learning: you apply the theory you have learned to concrete cases and learn to develop appropriate solutions. And, in our Visa Skills Lab, students use computers to make scenario analyses and simulate decision-making processes within organisations.
- Truly international The education and research training we provide are internationally oriented. Our students have the opportunity to take part in a Master’s level project on European Human Resource Management, a cooperative venture among six leading European business schools and universities. Here, students work in a multi-cultural team and follow a consultancy in-company project in one of the six countries involved.