MSc In Strategic Brand Management


The American University of Paris    Graduate Programes

Full time See Course MSc See Programme Description
Business & Management (5)

About the course

Branding has evolved from being viewed as a luxury to being mission-critical for many businesses, organizations and government departments. A successful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Equally, the responsibilities of branding professionals extend far beyond traditional brand management and messaging; they are the first to respond to many questions and challenges that businesses face, especially during this time of unprecedented global change. Branding is central to the strategic management and advancement of any business or nongovernmental organization. AUP’s MSc in Strategic Brand Management is designed to prepare you for this world of branding.

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Entry Requirements

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 Course Content

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Where will I study?

Where is The American University of Paris

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