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    The Business School Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    9 or 12 months full-time

  • Course Type

    MSc

  • Course Fees

    See website for more information

  • Last Updated

    08 January 2019

Course content

The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Enhance your degree with Study Abroad opportunities

Double Degree

Spend your first year at Exeter and a second year at another world class international institution, resulting in two Masters degrees and the opportunity to expand your knowledge even further. We offer three fantastic Double Degree options with:

  • Grenoble Ecole de Management in France
  • EBS University of Business and Law in Germany
  • Fudan University School of Economics in China

The opportunity to study with Fudan is specific to MSc EconomicsMSc Economics & Econometrics and MSc Financial Economics programmes. For more information on Double Degrees and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages.

Programme structure

This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms, leaving the third term and most of the summer to research, write and submit your dissertation. The programme in its entirety runs from September to September.

During the programme you will study modules (including the dissertation) totalling 180 credits.

Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/

Compulsory modules

Recent examples of compulsory modules are as follows:

  • Marketing Analysis & Research
  • Marketing Strategy
  • Integrated Marketing Communications
  • Advanced Marketing Seminars
  • Understanding Consumer Behaviour

Optional modules

Some recent examples are as follows:

  • Accounting for International Managers
  • Entrepreneurship: New Venture Development
  • Principles of International Business
  • Tourism and Marketing
  • Brand Design
  • Consumption, Markets & Culture
  • Service Innovation and Marketing
  • Purchasing and Supply Chain Management

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Learning and teaching

Our postgraduate taught programmes utilise a range of teaching methods including lectures, seminars and tutorials.

Lectures

The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.

Seminars and tutorials

Seminars and tutorials involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments.

Assessment

Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Examinations are normally held at the end of the module, in January and May/June.


Visit the MSc in Marketing page on the University of Exeter website for more details!

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