See our web site for more information (click on "Finance") website
04 October 2017
The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.
Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.
Recent examples of compulsory modules are as follows; Marketing Analysis & Research Term 1; Marketing Strategy Term 1; Integrated Marketing Communications Term 1; Advanced Marketing Seminars Term 2; Understanding Consumer Behaviour Term 2; Dissertation (Marketing) Term 2.
Some recent examples are as follows; Accounting for International Managers; Entrepreneurship: New Venture Development Leadership and Global Challenges; Principles of International Business; Tourism and Marketing; Brand Design; Consumption, Markets & Culture; Services Marketing; Purchasing and Supply Chain Management; Digital Business Models; Digital Marketing Strategy.
MSc in Marketing
page on the University of Exeter website for more details!
Enquire About This Course
Recipient: University of Exeter
Insert previous message below for editing?
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need. Why not add a message here