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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    1 year full-time

  • Course Type

    MSc

  • Course Fees

    See website for more information (click on "Finance")

  • Last Updated

    05 February 2018

Course content

The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits.

Please note that programme structures may be subject to change.

• Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/

Compulsory modules

Recent examples of compulsory modules are as follows;

  • Marketing Analysis & Research;
  • Marketing Strategy;
  • Integrated Marketing Communications;
  • Advanced Marketing Seminars
  • Understanding Consumer Behaviour.

Optional modules

Some recent examples are as follows;

  • Accounting for International Managers;
  • Entrepreneurship: New Venture Development;
  • Internet Marketing in the Information Society;
  • Principles of International Business;
  • Tourism and Marketing;
  • Brand Design;
  • Consumption, Markets & Culture;
  • Services Marketing;
  • Technology, Society and Markets;
  • Purchasing and Supply Chain Management.

Visit the MSc in Marketing page on the University of Exeter website for more details!

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