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Course content

The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. The programme developes the conceptual and practical skills needed by graduates to perform successfully in the marketplace.

You must complete 7 modules (5 core plus 2 options) and the Marketing Project

Core Modules:
Applied Market Research
Global Marketing Strategy
Consumer Marketing
Strategic Marketing
Marketing Communications

Option Modules:
Social Entrepreneurship
Marketing in Society
Brand Marketing
Business to Business Marketing
Financial and Behavioural Aspects of Marketing
Sales Management - a relationship perspective

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Recipient: University College Dublin

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