The Marketing program is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. You will learn how to build and manage customer relationships and how these relationships help you in key marketing activities such as branding and product management. Marketing at the Nijmegen School of Management also implies taking into account the interests of other stakeholders in your marketing activities. After completing the program, you will be able to answer questions such as: how to create a market-oriented organisation? How to involve customers in product development? And how to develop strong brand relationships?
- Focus on relationship management - Pay attention to social and psychological processes - Gain thorough understanding of marketing management and the interfaces to other disciplines - Train a critical attitude towards business practices - Develop academic and analytical competencies - Teaching in small groups - Aimed at applying theory in practice
Non Dutch Students
For the Master's programme Business Administration, the admission requirements for students with a non-Dutch diploma are: - An academic Bachelor's degree in Business Administration - English language proficiency
This marketing program will prepare you for a wide range of positions such as brand manager, product manager, management consultant, market researcher, and account manager. Our graduates are greatly valued by their employers for their analytical skills and sound understanding of business practices. They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, Bol, and FrieslandCampina. In addition, many of our students starts their own business.
Our approach to this field
The marketing program at Nijmegen School of Management has three general objectives. First, it aims to train you to become an academic marketing specialist. ‘Academic’ refers to the fact that, you know when and how to use marketing theories, insights and tools as a marketing manager, consultant or researcher. It implies you will be able to think at a conceptual level about and to critically reflect on marketing theories, situations and your own way of working. Our teaching is characterised by a strong emphasis on translating theory into practices, which will help you in becoming more sensitive to how to apply your knowledge.
Second, the marketing program aims to give you an understanding of how marketing relates to other business disciplines. We strongly believe that marketing is not an island and that effective marketing requires establishing good relationships with other functions within a firm.
Third, the marketing program aims to stimulate you to become a responsible marketing professional, someone who not only is interested in short-term profits, but above all in the long-term well-being of all stakeholders.
Our research in this field
- Theory and action-based learning This programme is closely associated with the research carried out within the Institute of Management Research, where the focus is on research into relationship management, institutional dynamics, decision making and innovative management. You will become familiar with both the theoretical and practical aspects of your special subject. The programme combines a thorough training in methodology with action-based learning: you apply the theory you have learned to concrete cases and learn to develop appropriate solutions. And, in our Visa Skills Lab, students use computers to make scenario analyses and simulate decision-making processes within organisations.
- Truly international The education and research training we provide are internationally oriented. Our students have the opportunity to take part in a Master’s level project on European Human Resource Management, a cooperative venture among six leading European business schools and universities. Here, students work in a multi-cultural team and follow a consultancy in-company project in one of the six countries involved.