Course objective: The main aim of the programme is to help Marketing Advisors develop their personal and professional skills, making the transformation from graduates into highly professional managers. Working on commercial projects for companies helps you acquire skills that are relevant to every workplace.
What is the programme about? The ‘Action Learning’ technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business: students are Marketing Advisors, based in an office in the School and working on commercial projects for external business clients.