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  MSc in Marketing, Consumption & Society


University of Limerick    Kemmy Business School

Full time September MSc 1 year
Business & Management (5)

FindAMasters summary

Unleash your potential with the MSc in Marketing, Consumption & Society at the University of Limerick. This programme offers a comprehensive marketing education, delving into the intricate relationship between marketing and contemporary consumption trends. Through modules like Marketing Theory, Consumer Culture, and Digital Marketing, you will gain a deep understanding of marketing's role in society. The programme aims to develop critical thinking, research skills, and a sense of responsibility towards organisations and society. Graduates are prepared for diverse career paths in Marketing Management, Public Sector Marketing, and Creative Marketing. To join this exciting journey, a 2:2 honours degree or equivalent is required, with consideration given to applicants from various disciplines related to marketing and consumer society. Non-native English speakers must demonstrate proficiency in English. The programme's unique blend of theoretical knowledge and practical skills, along with opportunities for independent research, make it a standout choice for aspiring marketing professionals. Embrace the future of marketing with this innovative programme.

About the course

The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

Among the core objectives of the programme are:

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Entry Requirements

The minimum entry requirement is normally a 2:2 honours degree or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The programme allows for consideration of applicants from a range of cognate disciplines (e.g. business studies, cultural studies, media studies, sociology etc.) where they have been exposed to learning regarding the discipline and practice of Marketing and/or consumer society.

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process.




Fees

Academic Year 2022/23
EU €8,250 ; NonEU €16,400

 Course Content

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Where will I study?

Where is University of Limerick

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Scholarships

Kemmy Business School Scholarships Terms & Conditions
The Kemmy Business School, University of Limerick is offering at least 10 taught postgraduate scholarships to potential EU applicants for the 2020/2021 academic year. The successful candidates will receive the scholarship in the form of a reduced fee paid directly to the fees office.
Criteria & Eligibility
The scholarships will be awarded to EU applicants who have applied on-line to the University of Limerick for a full-time taught postgraduate programme for the 2020/21 academic year, by 5th June 2020, 5pm. Applicants who have already applied on-line are eligible to apply.
Applicants should have a
 First class honours primary degree (1.1) (Level 8 – NQAI) or
 Second Class Honours Grade1 (2h1) primary degree (Level 8 – NQAI)
{In exceptional cases Second Class Honours Grade 2 (2h2) primary degree (Level 8 – NQAI) will be considered}
Applicants must also
 Satisfy the entry requirements for the University of Limerick taught postgraduate programme they intend to undertake and have applied online for this programme at https://www.ul.ie/ by 5pm on the 5th June 2020.
Ineligibility
The scholarships are not open to those who have already commenced a postgraduate programme. Applicants for Research Masters programmes are not eligible. Students interested in research programmes should consult the UL webpage https://www.ul.ie/ for information on research scholarships. The scholarship may not be used in conjunction with any additional University of Limerick scholarship, fee waiver or other direct or indirect financial assistance programme.
Value of the Scholarship
KBS scholarships (available across all KBS taught postgraduate programmes) are valued at €2,000 each. The successful applicant will receive the scholarship in the form of reduced fees.
Assessment
The Scholarship will be allocated by a Kemmy Business School Assessment Panel, on the basis of a
supporting statement of your suitability for the chosen programme and eligibility.

Value of Scholarship(s)

€2,000.00

Eligibility

10 taught postgraduate scholarships to potential EU applicants for the 2019/2020 academic year. The successful candidates will receive the scholarship in the form of a reduced fee paid directly to the fees office.

The scholarships will be awarded to EU applicants who have applied on-line (https://www.ul.ie/gps/taught-programmes to the University of Limerick for a full-time taught postgraduate programme for the 2019/20 academic year, by 7th June 2018, 5pm. Applicants who have already applied on-line are eligible to apply.

Application Procedure

Application Process
 Please complete the online application form and email any relevant supporting
documentation to postgraduate admissions before 17h00 on the 5th June 2020.
 The successful applicants will be notified in late June. The applicant will not receive a payment from the University of
Limerick. The scholarship will be deducted from the course fee at the start of Autumn
semester.


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