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MSc in Marketing and Financial Services

Course Description

About 30 per cent of all jobs in the UK’s financial services sector are for marketing and client-facing roles. The MSc in Marketing and Financial Services combines Exeter’s long tradition of excellent research-based finance teaching with a range of innovative marketing modules.

Designed for UK and international students alike, this is a cutting-edge programme not available at other British universities and you will be well placed to obtain a position in marketing, financial services, or at the interface between the two.

You can study the programme in an intensive nine-month format, or over 12 months. With both formats you will acquire the technical knowledge to understand how financial services products work, together with the marketing acumen necessary to compete successfully in this highly competitive sector. The programme is especially appropriate for marketing graduates wanting to develop a career in the marketing and promotion of financial services, as well as business/accounting/ finance graduates wishing to specialise in marketing within financial services.

The core modules in both formats are augmented by specialist optional modules which enable you to build up a knowledge base to suit your individual interests. If studying over nine months, you then select five optional modules. With the 12-month format you will undertake two to three optional modules in addition to the dissertation. It is possible to tailor this programme to match your career goals and achieve Graduate Gateway status from the Chartered Institute of Marketing (CIM).
Non-assessed intensive computing training covering Datastream, Thomson Reuters, and other financial databases and software systems, is incorporated into relevant modules.

The Programme is accredited by The Chartered Institute for Marketing

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages at http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/.

Programme structure

During the programme you will study modules (including the dissertation in the 12 month variant) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .

Compulsory modules

Recent examples of compulsory modules are as follows; Financial Instruments; Investment Analysis; Fundamentals of Financial Management; Marketing Strategy; Marketing Analysis & Research; Banking and Financial Services and Integrated Marketing Communications

Optional modules

Some recent examples are as follows; Derivatives Pricing; Domestic and International Portfolio Management; Entrepreneurship: New Venture Development; Internet Marketing in the Information Society; Topics in Financial Economics; Tourism and Marketing; Understanding Consumer Behaviour; Corporate Finance and Governance; Mergers, Management Buyouts and Other Corporate Reorganizations; Alternative Investments; Services Marketing;

Visit the MSc in Marketing and Financial Services page on the University of Exeter website for more details!

Student Profiles

Funding for Postgraduate Study - 20+ Awards

We offer a range of postgraduate scholarships and studentships for talented students. For 2016 entry, the total value of scholarships for taught postgraduate programmes exceeds £500,000. This is in addition to over 100 PhD studentships we make available each year.Students who reside in England and are interested in our Masters programmes can now take advantage of the UK government's postgraduate loan scheme which offers loans of up to £10,000.

Value of Scholarship(s)



Varies, but most awards are competitive and merit-based.

Application Procedure

Please see the details of each scheme as listed in our search: http://www.exeter.ac.uk/studying/funding/search

Further Information


Entry Requirements

A good Honours degree (equivalent to a UK 2:1) or above in Accounting, Finance, Economics or a related discipline. View Website

Course Fees

See our web site for more information (click on "Finance") View Website

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