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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date


  • Course Duration

    10 months in class + 8 months in professional development

  • Course Type


  • Course Fees

    Programme fee: £19,900
    Application fee: £130

  • Last Updated

    13 November 2018

Course content

MSc in Marketing & Creativity

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.

The MSc in Marketing & Creativity fosters creative thinking and skills with a methodological and systematic approach. We complement teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments.

On top of that students get a minimum 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups!

The combination of a unique programme focus, teaching methodology and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

MSc in Marketing & Creativity at a glance

  • Duration: 10 months + 8 months of professional development
  • Location: London (3 terms) & Paris (1 term)
  • Unique focus on the interface between creativity and analytical thinking in marketing management
  • Hands-on (#NotByTheBook) teaching methodology that incorporates company consultancy project (6 weeks), case studies, creative seminars(10-15 different companies), direct experience in emerging markets, class discussions, guest speakers and minimum 4 months professional experience (direct employment / internship)
  • Two specialisations tracks: Digital Transformation & Entrepreneurship, or Fashion & Luxury
  • L’Oreal ‘Big Picture’ Project (1 week upon selection)
  • Managing for Social Impact project – social entrepreneurship, experiential-learning module that runs through terms 1-4, that provide an opportunity to go to the Philippines or work with local non-for-profit companies
  • Company Consultancy Project: 6 weeks in Paris (with companies like Le Figaro)
  • Integrated Professional Experience (Internship / Direct Employment): minimum 4 months, anywhere in the world

Visit the MSc in Marketing & Creativity page on the ESCP Europe Business School (London Campus) website for more details!






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