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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    January

  • Course Duration

    10 months in class + 8 months in professional development

  • Course Type

    MSc

  • Course Fees

    Programme fee: £19,900
    Application fee: £130

  • Last Updated

    13 November 2018

Course content

MSc in Marketing & Creativity

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.

The MSc in Marketing & Creativity fosters creative thinking and skills with a methodological and systematic approach. We complement teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative

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Recipient: ESCP Europe Business School (London Campus)

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