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  MSc in Marketing Analytics and Strategy

Aarhus University    Aarhus BSS

Full time August, September MSc 2 years
Business & Management (5) Communication & Media Studies (7) Economics (10)

FindAMasters summary

Unleash your potential with the MSc in Marketing Analytics and Strategy at Aarhus University. Dive into consumer insights, strategic decision-making, and international marketing trends to excel in a dynamic global marketplace. The programme offers a comprehensive curriculum spanning two semesters of core courses, followed by specialisation options and elective courses tailored to your interests. You can even embark on international study experiences at partner universities worldwide or engage in project-based internships for hands-on learning. The final semester culminates in a thesis, allowing you to delve deep into a topic of your choice. Aarhus BSS boasts an international faculty and student body, fostering a diverse and enriching learning environment. To join this prestigious programme, you need a relevant bachelor's degree and meet specific academic and English language requirements. Elevate your career prospects in marketing management, brand strategy, market research, and more with this esteemed MSc programme.

About the course

The Marketing programme focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group that the company is serving. It thus includes an all-important approach to management decision-making and covers a set of business functions, taking into account the company’s business portfolio, the competitors behaviour in the market, and the trends in the macro-environment. Customers are central to marketing, and the main aim is to make brand promises and create high expectations to customers, and then reliably meet or exceed the expectations thus created, in order to achieve customer satisfaction and support brand loyalty. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often naturally international in scope. The international aspect of marketing is also reflected in the international faculty and study body, as well as in the possibility to study abroad for a semester. 

Read more about this course

Entry Requirements

1. General admission requirement
A relevant and recognised bachelor’s degree (minimum of 180 ECTS)

2. Specific admission requirements
Specific academic requirements (e.g. a minimum of ECTS within a specific field)

3. English language requirement
Recognised tests:
• TOEFL (ibt): 83
• IELTS: 6.5
• Cambridge: Specific grades apply

* Tests must be no more than two years old.

View Website for more information.


EU/EEA/Swiss citizens: FREE
Others: 10,000 EUR/year

 Course Content

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