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MSc in Management with a specialization in Strategic Marketing

  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    3 or 4 semesters (international exchange semester is optional (and adds a 4th semester)

  • Course Type

    MSc

  • Course Fees

    4 semesters: €13.150; 3 semesters: €11.150

  • Last Updated

    26 January 2018

Course content

Consistently acclaimed one of the best Schools in Europe, CATÓLICA-LISBON not only presently ranks 26th in the Financial Times ranking for Top European Business Schools, as it also integrates the restricted 1% of Business Schools worldwide accredited with the Triple Crown.

Our school is located in heart of Lisbon, a major capital that offers much more than history and uniqueness, well known for its vibrant culture, young atmosphere and its temperate climate.

Overview

The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.

Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high level marketing positions.

It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.

This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Acquire the expertise and skills to launch a career as a product manager, branding specialist, advertising strategist, or consumer insight analyst.


Who Should Apply

  • Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising;
  • Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.


Program features

  • Have a Master degree at one of the preeminent business and economics schools in Europe, ranked by The Financial Times in the list of Top European Business Schools;
  • Became part of an alumni network of more than 10.000 graduates worldwide;
  • CATÓLICA-LISBON is well-known for its academic excellence! We offer rigorous quality in every course we teach using state-of-the-art knowledge;
  • A Master's degree will ensure better placement success rates, higher autonomy and responsibility during your first jobs and most importantly, greater potential! CATÓLICA-LISBON places over 96% of its graduates in 3 months after completing their degree.

APPLICATIONS

2018 intake

1st round: February 1st, at 10:00 am, to February 28th, at 11:59 p.m. (GMT. Greenwich Mean Time).

2nd round: March 1st to March 26th

3rd round: April 3rd to April 27th

ADMISSION

- 1st cycle degree in Business/Management or Economics

- English Proficiency (highly valued by the Admission Jury)

- Professional experience/intenship (up to 2 years)

- International experience (exchange, summer school or internship abroad)

- Extra-curricular activities

- When considering your application we take into account your academic performance and the reputation of the institution awarding your degree.

- Our MSc courses are pre-experience programmes for newly qualified graduates yet to start their career.

SCHOLARSHIP

Católica Top+ is a scholarship program for Economics and Management students with an outstanding academic record.

Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc at CATÓLICA-LISBON with a partial waiver of tuition fees.

We encourage outstanding students to apply to these scholarships; especially those that have completed their first cycle degree at the top of their classes.

The following criteria are highly valued by the jury:

- Undergraduate GPA

- International Experience

- Extracurricular activities

- Professional experience (e.g. internships)

- Contribution to the diversity of the group

- Contribution to School activities

Loans:

Top international bank institutions offer low-interest loans to students that cover tuition fees and study-related expenses. The applications for these loans should be submitted directly to the bank.

In addition, we strongly encourage you to check out the financial institutions in your home country.

More information about the MSc in Management with specialization in Strategic Marketing.


Visit the MSc in Management with a specialization in Strategic Marketing page on the Católica-Lisbon website for more details!

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