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  • Study Type

    Full time available

  • Subject Areas

    Business & Management


  • Start Date


  • Course Duration

    Full-time: 1 year

  • Course Type


  • Course Fees

    €2,143 (from EEA countries); €11,471 (from non-EEA countries).

  • Last Updated

    11 October 2019

Understanding today’s global economic and business landscape requires insights from both economics and business studies. Therefore the specialisation International Business (IB) combines both fields of study, focusing specifically on their relevance for firms that operate in an international environment.

See the website http://www.ru.nl/masters/ib

In this specialisation, you can opt for a Master’s in Business Administration or a Master’s in Economics. The difference lies in the focus of the studies:

International Business/Business Administration

In this specialisation, you will be offered a strategic perspective on ways of gaining a competitive advantage in the global marketplace that aim to create both economic and social value. This suggests adopting a balanced outlook on relations with market and nonmarket stakeholders for a sustainable performance, seeking responsiveness and global efficiencies in marketing efforts, and innovating in emerging and developing markets.

International Business/Economics

In this specialisation you are taught to answer questions such as: What are the consequences of the rise of emerging economies, such as China and India, for the structures and strategies of multinationals? How does the success of a cross border merger or acquisition depend on differences in institutions and cultures between host and parent countries? And what are the effects of trade agreements on the (location) strategies of multinationals?

Why should you choose International Business in Nijmegen?

- A broad perspective on issues that are relevant for globally operating firms

- A focus on recent scientific insights and modern methods of applied research

- An excellent reputation in the Netherlands and abroad

- Small group teaching and close contact with professors and their research

- Good career prospects across the world

Change perspective

In the IB/Economics specialisation, we combine the latest economic theories with the cultural aspect of doing international business. Therefore, graduates will understand that doing business globally requires more than an understanding of economic principles. In the IB/Business Administration specialisation, we push the boundaries of our conventional thinking by reflecting theoretically and empirically on what mainstream international business perspectives mean for emerging and developing markets as well as nonmarket actors for the mutual creation of economic and social value. Graduates will be able to give their future employees a new and fresh look on the process of globalisation and how their company can manoeuvre and position themselves in multiple countries and markets.

Career prospects

One of the most important skills graduates of the Master’s specialisation in International Business will acquire is to report independently and thoroughly on various issues within the broad realm of international business. You will learn to include empirical and theoretical studies as well as the outcomes of your own independent research. In other words, creating a policy paper of academic quality that is both understandable and practicable for businesses. And in order to remain a strong, self-sufficient professional you will learn how to continually maintain a critical attitude towards your own work and that of others in your field.

Our graduates have the necessary knowledge and skills to be able to work for large and medium sized international companies, consultancy firms, government and not-for-profit organisations, banks or within research or education. In particular, it will be multinational enterprises and consultancy firms that advise on international mergers and acquisitions, that will be very interested in your skills and know-how after completing the International Economics and Business Master’s specialisation.

Our approach to this field

The Master’s specialisation International Economics & Business looks at all aspects of both international financing as well as international entrepreneurship, of both the flow of capital as well as the flow of trade.

- International financing

Students will study the latest developments in financial markets, monetary policy, exchange and interest rates along with their consequences for the risk management and finances of firms. Should a firm seek its financial backing for an international expansion in the parent or host country? To answer this question you will not just need knowledge of exchange rates and such but also need to understand the economic system of the host country. The type of service/product a firm has to offer often determines the course of action. Can financial backing for a certain sector be gotten at banks or is it more likely to be gotten in the form of private equities?

- International entrepreneurship

As for international entrepreneurship, students will take an in-depth look at different options for expanding abroad: opening branches or factories, outsourcing, mergers and acquisitions and joint ventures. Students will deliberate the pros and cons of certain options. Is a joint venture desirable, or, as is the case in China, is it mandatory? What could hinder a merger? What activities could we outsource abroad without quality loss?

- Differences in institutions and culture

Students will come to understand that the success rate of cross border business is not just about economic principles but is also influenced by differences in institutions and culture of host and parent countries. Therefore, besides the firm's profitability, this Master’s specialisation also focuses on the differences in formal rules (institutions) and informal customs and forms of communication (culture). These aspects are relevant for almost all international organisational activities.

Important to note is that this Master’s specialisation is about the multinational firm and the economic, social and political environment it has to operate in. It is not about internal organisational processes, such as personnel management or account management. We focus on issues concerning global marketing and understanding the general international arena that these companies engage in. This knowledge enables students to determine if expansion to certain regions and economic systems is feasible or even desirable. Can we protect our intellectual property in country X? Is a joint venture our best option or is it our only option?

See the website http://www.ru.nl/masters/ib

Visit the MSc in International Business page on the Radboud University website for more details!






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