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    The Business School Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management


  • Start Date


  • Course Duration

    9 months or 12 months full-time

  • Course Type


  • Course Fees

    See website for more information (click on "Finance")

  • Last Updated

    05 February 2018

Course content

About 30% of all jobs in the UK’s financial services sector are for marketing and client-facing roles. The MSc in Finance and Marketing combines Exeter’s long tradition of excellent research-based finance teaching with a range of innovative marketing modules.

Designed for UK and international students alike, this cutting-edge programme will ensure that you are well placed to obtain a position in financial services, marketing or at the interface between the two.

You can study the programme in an intensive 9-month format, or over 12-months. With both formats, you will acquire the technical knowledge to understand how financial services products work, together with the marketing acumen necessary to compete +successfully in this highly competitive sector. The programme is especially appropriate for business and finance graduates wishing to specialise in marketing within banking and financial services as well as marketing graduates wanting to develop a career in the marketing and promotion of financial services.

The core modules in both formats are augmented by specialist optional modules which enable you to build up a knowledge base to suit your individual interests and relevant background.

If studying over 9-months, you select six optional modules. With the 12-month format you will undertake two to four optional modules in addition to the dissertation or work-based project. It is possible to tailor this programme to match your career goals and i) achieve Graduate Gateway status from the Chartered Institute of Marketing (CIM) or ii) apply for Associate Chartered Banker designation and attain Associate membership status with the Chartered Banker Institute (CBI) or follow an accelerated route to work towards Chartered Banker status.

Non-assessed intensive computing training covering Bloomberg, Thomson Reuters Datastream/Eikon/Thomson ONE, MorningStar, S&P Capital IQ and other financial databases and software systems, is incorporated into relevant modules.

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages at

Programme structure

During the programme you will study modules (including the dissertation in the 12 month variant) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list .

Compulsory modules

Previous examples of compulsory modules are as follows;

  • Financial Instruments;
  • Investment Analysis;
  • Fundamentals of Financial Management;
  • Marketing Strategy;
  • Marketing Analysis & Research;
  • Banking and Financial Services;
  • Integrated Marketing Communications.

Optional modules

Previous examples are as follows;

  • Derivatives Pricing;
  • Domestic and International Portfolio Management;
  • Entrepreneurship: New Venture Development;
  • Internet Marketing in the Information Society;
  • Topics in Financial Economics;
  • Tourism and Marketing;
  • Understanding Consumer Behaviour;
  • Corporate Finance and Governance;
  • Mergers, Management Buyouts and Other Corporate Reorganizations;
  • Alternative Investments;
  • Services Marketing.

Visit the MSc in Finance and Marketing page on the University of Exeter website for more details!





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