Don't miss our weekly Masters newsletter | Sign up now Don't miss our weekly Masters newsletter | Sign up now

  MSc in Economics and Business Administration - Global Marketing and Consumer Culture


University of Southern Denmark    Masters programmes

Full time September, February MSc 2 Years Full Time
Business & Management (5) Economics (10)

FindAMasters summary

Are you ready to dive into the exciting world of global marketing and consumer culture? Look no further than our MSc in Economics and Business Administration - Global Marketing and Consumer Culture programme. This unique programme equips you with the skills and knowledge to navigate the ever-changing landscape of marketing and communication in our fast-paced global economy. You'll explore the relationship between marketing and culture, learning how to adapt to cultural differences and respond to consumer trends worldwide. With a focus on socio-cultural perspectives, branding, and ethnographic market research, you'll gain a deep understanding of consumer culture. Join us and unlock a world of career opportunities in both public and private sectors, whether as a consultant, project manager, or even as a head of an NGO. To apply, you'll need a relevant Bachelor's degree in Economics and Business Administration, and proficiency in English. Don't miss out on this chance to become a global marketing expert!

About the course

This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences, and responding to contemporary challenges and trends in consumer societies around the globe. You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer

Read more about this course

Entry Requirements

To apply for a Master's programme, you need a relevant Bachelor's degree within the field of Economics and Business Administration, including the study of the following subjects:

Microeconomics or Managerial Economics, Accounting, Corporate Finance, Marketing, Organizational theory, Statistics, Methods for collection and analysis of data

The programme is taught in English. Therefore, you are required to submit proof of your English proficiency unless your Bachelor's gives you a legal claim for admission.

See program website for further details.


 Course Content

Visit institution website

Open days


Where will I study?

Where is University of Southern Denmark

Videos


All Available Videos:
SDU International portraits SDU International portraits 08/02/2023 10:26:27
SDU International portraits
SDU International general SDU International general 08/02/2023 11:58:20
SDU International general