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Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
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An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR
An Honours degree (H2.1) or higher in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR
Professional qualifications plus 5 years or more relevant professional experience in Marketing.
International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.
More information about English language requirements for DCU Business School can be found on their website.
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