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  MSc in Digital Marketing


Dublin City University    DCU Business School

Full time September MSc 1 year full-time
Business & Management (5)

FindAMasters summary

Are you ready to take your marketing skills to the next level in the digital age? Look no further than the MSc in Digital Marketing at Dublin City University. This programme will equip you with the knowledge and skills to excel in the rapidly evolving world of digital marketing. From social media and big data analytics to mobile technologies and online advertising, you'll gain a deep understanding of how to optimise buyer awareness and sentiment. With a focus on data-driven decision-making and effective communication through digital platforms, you'll be ready to pursue exciting career opportunities in roles such as Digital Account Executive, Content Marketer, and Social Media Manager. To be eligible, you'll need a 2.1 Honours degree in a business or relevant non-business discipline, or professional qualifications with at least 5 years of marketing experience. Join us at DCU and become a sought-after digital marketing expert in the industry.

About the course

Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.

The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. 

Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.

Read more about this course

Entry Requirements

For admission to the M.Sc. in Digital Marketing candidates must hold -

A 2.1 Honours degree in a Business discipline, or equivalent international qualification
OR

A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification
OR

Professional qualifications plus 5 years or more relevant professional experience in Marketing




Fees

EU Status Fee - €10,955
Non EU Fee - €17,000

 Course Content

Visit institution website

Where will I study?

Where is Dublin City University

Videos


All Available Videos:
MSc in Digital Marketing Webinar 17th February 2021 MSc in Digital Marketing Webinar 17th February 2021 10/02/2022 15:44:27
MSc in Digital Marketing Webinar 17th Februar...
Virtual Tour Virtual Tour 03/05/2022 10:34:12
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