Loading...
Sign up to our newsletter today
We've been helping students find the right postgraduate course for over a decade.
Business & Management
Marketing - International Marketing
Marketing - Market Research
Marketing - Promotion & Advertising
Marketing - Sales Management
Dublin
Ireland
On Campus
About the course
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
Why do this course?
- Designed and continually updated in conjunction with both leading industry and academic experts.
- 100% continuous assessment including 5-8 live
Read more about this course
Entry Requirements
An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR
An Honours degree (H2.1) or higher in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR
Professional qualifications plus 5 years or more relevant professional experience in Marketing.
International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.
More information about English language requirements for DCU Business School can be found on their website.
