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Programme Information

Ranked 1st in the world for E-Business and Digital Marketing (Eduniversal 2018), this programme is designed to provide the knowledge and tools required to become a highly skilled digital marketing strategist.

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest

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