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Programme Information

Ranked 1st in the world for E-Business and Digital Marketing (Eduniversal 2018), this programme is designed to provide the knowledge and tools required to become a highly skilled digital marketing strategist.

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

Careers Opportunities

Our MSc Digital Marketing Strategy students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.


Located in the heart of Europe’s digital and business hubs, Trinity Business School is minutes away from the top global financial, multinational and tech start-ups. Many of these contribute to our programmes and global business network. Trinity Business School is the No. 1 business school in Ireland, 25th in the Top Business Schools in Europe and 51st in Top Business Schools Globally (Eduniversal 2017). 

·        MSc in Digital Marketing Strategy ranked 1st in the World for E-Business and Digital Marketing (Global Ranking);

·        MSc in Entrepreneurship ranked 1st in Ireland, 34th in the World for Entrepreneurship (Global Ranking);

·        MSc in Finance ranked 1st in Ireland and 2nd in Corporate Finance in Western Europe;

·        MSc in International Management ranked 1st in Ireland and 3rd in International Management in Western Europe;

·        MSc in Management ranked 1st in Ireland and 1st in General Management in Western Europe;

·        MSc in Marketing ranked 1st in Ireland, 5th in Western Europe for Marketing in Western Europe;

·        Postgraduate Diploma Accounting ranked 1st in Ireland, 10th in Western Europe for Accounting in Western Europe;

·        The Trinity Full Time MBA ranked 1st in Ireland and 4th in Western Europe;

·        The Trinity Executive MBA ranked 1st in Ireland and 15th in Western Europe.

·        - Eduniversal Best Masters Rankings 2018

Visit the MSc in Digital Marketing Strategy page on the Trinity College Dublin website for more details!





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