Xi’an Jiaotong-Liverpool University Featured Masters Courses
Imperial College London Featured Masters Courses
University of Cambridge Featured Masters Courses
Xi’an Jiaotong-Liverpool University Featured Masters Courses
Manchester Metropolitan University Featured Masters Courses
    Graduate Programmes Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    18 months

  • Course Type

    MSc

  • Course Fees

    €24,000
    Pricing is for the 2019 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.

  • Last Updated

    23 October 2019

The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.

This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context.

Careers

Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups and major brands in business to consumer or business to business environments. You will also fit the requirements of advertising agencies looking for marketing professionals knowledgeable about multichannel communication, consulting firms managing the digital transformation of their clients, as well as digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.

The MSc in Digital Marketing & Data Science will prepare you for specific positions and job titles related to the program’s fields, with target positions in marketing and business updated to the digital era such as :

  • Digital marketing manager
  • Marketing product manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant in digital strategy
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner
  • Web project leader

Admissions

Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Digital Marketing & Data Science, your background and career aspirations weigh just as heavily in our selection procedure.

If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyon business school dashboard.

Admission Process

The first step of the admission process is your online application, which you can access through your personal space(programme dashboard).

  • Selection sessions for the 2020 intake run from November 2019 to July 2020.

Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrollment form within 10 working days.


Visit the MSc in Digital Marketing & Data Science page on the emlyon business school website for more details!

Loading...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: emlyon business school

* required field

Please correct the errors indicated below to send your enquiry


Your enquiry has been emailed successfully