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The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.
The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.
The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital
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- A Bachelor’s degree in any field
Please note: 3-year Bachelor's degree may be accepted for excellent profiles, including French Bac +3
- Official Management Aptitude Test Score: GMAT, GRE, TAGE MAGE, CAT (optional)
- English Proficiency test (optional)
Pricing is for the 2020 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.
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