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Course description

Accredited by the Chartered Institute of Marketing

On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

Applying for a visa

You'll need to apply for a visa in order to study in Hong Kong for the second semester. Hong Kong Baptist University provides support for visa applications, and these are usually submitted in October. For UK students, visa applications usually cost around £40.

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation

Please see our University website for the most up-to-date course information: https://www.sheffield.ac.uk/postgraduate/taught/courses


Visit the MSc Global Marketing Management page on the University of Sheffield website for more details!

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