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PROGRAMME DESCRIPTION

This MSc course prepares students for a career in dynamic food businesses to play a lead role in the analysis of key sectorial issues and strategic management of the food industry. The balance of modules on this programme reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. Through practical application, this programme will equip graduates with analytical, communication, business and presentation skills, which are required and highly valued by the industry. Graduates from the MSc in Food Business and Innovation course pursue employment opportunities in the food sector (international corporations, SMEs, start-ups and food agencies) and non-food sector (banks, market research firms and higher education) as the skills acquired are highly transferable.

The MSc in Food Business and Innovation is delivered over 12 months and includes a Food Industry Centered Research Project. 

UNIQUE ASPECTS OF THE PROGRAMME

A central part of the MSc in Food Business and Innovation is a Food Industry Centred Research Project with the opportunity to work in a food firm, food agency, university, bank or related establishment, where students gain valuable work experience and apply the theoretical skills developed through lectures and capstone style seminars. Additional unique features of the MSc in Food Business and Innovation programme include: an in-depth introduction to the national and international food sectors; a unique blend of relevant courses that are relevant to both established food firms and start-ups; and an introduction to leading edge food research issues, innovative teaching methods (including boot-camps) and exposure to digital marketing methods.

SKILLS AND CAREERS INFORMATION

The Programme provides the graduate with the expert skills to analyse the key issues impacting on food chains: changing consumer demands and demographics; food supply chain management and structural changes at retail level; food safety and consumer behaviour; consumer acceptance of novel foods; new food product development opportunities; the evolution of functional foods and the marketing of health-enhancing foods. The course is ideally suited to graduates who seek employment opportunities in Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development, Food Retail Organisations, the Financial Sector as Food Analysts, Research Institutions and Policy Organisations, and organisations that support food firms nationally and internationally. 

What can I do after I graduate with a MSc in Food Business and Innovation?

Problem solving, creative thinking, communications, strategic thinking, entrepreneurship skills

Occupations associated with MSc in Food Business and Innovation

Food Sector: Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development.

What are our Graduates Doing?

Graduates on sister programmes have secured employment in international food and non-food firms (Glanbia, Ornua, Kerry, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (CIT, WIT, University of Lancaster).

PLACEMENT AND STUDY ABROAD OPPORTUNITIES

Participants can complete their placement either in Ireland or abroad, depending on their interests

LEARNING OUTCOMES

On successful completion of the MSc in Food Business and Innovation, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in the application of advanced frameworks and techniques in organisational settings;
  • Demonstrate advanced analytical skills associated with the key challenges and decisions facing those along the food supply chain;
  • Demonstrate research and professional proficiency through the completion of an independent industry centred research project.

 

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PRACTICALITIES & ASSESSMENT

PRACTICALITIES

The MSc in Food Business and Innovation is a full-time 12 month programme. In Part I, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the programme, you will complete a full-time Applied Food Industry Centred Research Project under the guidance of an academic and industry mentor.

The MSc in Food Business and Innovation programme is taught by academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience will also contribute to the programme.

ASSESSMENT

You will be assessed by examinations, continuous assessment and a Food Industry Centred Research Project report.

WHO TEACHES THIS COURSE

The MSc in Food Business and Innovation programme is taught by academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience will also contribute to the programme.


Visit the MSc Food Business & Innovation page on the University College Cork website for more details!

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