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Course content

The Course

The MSc in Fashion Management aims to produce graduates who are able to analyse consumer and other trends in society to develop effective purchasing, retail, and promotional strategies.

The programme is suitable for candidates who seek to pursue a management career in the fashion industry. Examples of potential roles include store manager, brand representative, fashion buyer, trend forecasting, and marketing executive.

Applications are welcome from a broad range of degree disciplines, including design, business, arts, and social sciences.

How You Study

The programme brings together three disciplinary areas of management, marketing and fashion with the aim of equipping students for careers in fashion management. The Fashion Management MSc combines generic business and management modules with specialist modules in the fashion industry including fashion sourcing and merchandising.

The business and management modules provide students with an opportunity to develop their understanding of how to work in teams and how to obtain, interpret, and use financial information for managing budgets. The marketing modules in consumer behaviour, branding and digital marketing aim to equip students with the knowledge and skills to build brands and run promotional campaigns.

Students also undertake modules that map out the different sectors of the fashion industry with a focus on sourcing and merchandising.

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four - five hours in independent study. For more detailed information please contact the programme leader.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

Please note irrespective of whether you are a full-time or part-time student your hours of study may vary from term to term and can be spread throughout the week.


Core Modules

  • Brand Management
  • Consumer Behaviour
  • Event Design and Implementation
  • Fashion Sourcing and Merchandising
  • Marketing Communications
  • Research Methods and Design
  • The Fashion Industry
  • Dissertation

Option Modules

  • Digital Marketing
  • Gender, Power and Business
  • Global Supply Strategies
  • Group Consultancy Project
  • Innovation and Event Creativity
  • International Entrepreneurship
  • Strategy Making

How You Are Assessed

The programme’s assessment comprises a wide spectrum of formative and summative assessment methods. Students are encouraged to be creative in their approach to each assignment. To complement formal academic reports required on some modules, presentations are used to assess both analytical and communication skills. At the same time, reflective journals provide an opportunity to reflect on experienced actions, exploring the role of self in practical project work.

Take a look at the website for full details on the course

Visit the MSc Fashion Management page on the University of Lincoln website for more details!




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Recipient: University of Lincoln

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