From global extravaganzas like the Olympics to regional music and food festivals, the events-related industry is growing at an incredible rate so needs specialist managers who can apply their skills to this field.
On this course you will study the project management and strategy needed for successful events and tourism management while examining the cultural impact of tourism and strategies to ensure the long-term success of an events and tourism commercial enterprise.
There are six entry points through the year. This allows you to start when it is most suitable. The entry points are:
• September • November • January • March • June • July
• Learn a range of management practices that are integral to the management of events whilst at the same time recognising the importance of the inter-relationships of a range of business functions and the impact they have on the management approach to ensure commercial success in the longer term • Gain the knowledge and expertise required by event management companies, special production organisers, festival managers and corporate leisure services and exhibition venues • Study industry-related scenarios and realistic simulations to understand the practice of managing events, and develop the problem-solving and decision-making skills you will need to succeed in your career. • Explore academic theory relating to tourism, leisure and events, with a particular focus on problem-solving and decision-making which will enable you to sharpen your critical thinking and creativity in analysis, synthesis and appraisal. • Develop and apply the skills of critical evaluation as you become a self-directed, independent, reflexive learner • Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
On this Events Management course, you will undertake four 30 credit units and one 60 credit project unit.
Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.
• Induction Week • Unit 1 (30 credits) • Unit 2 (30 credits) • Unit 3 (30 credits) • Unit 4 (30 credits) • Business/Law project (BLP) 60 credits
The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course.
Modules (unit order depends on your start date):
• Tourism, Society and Culture • Project Management Practice • Events Tourism and Management • Strategic Management
This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:
• Professional Practice - the central aim of this unit is to provide you with a thorough understanding of the commercial context in which organisations operate. By reflecting upon your existing knowledge and experience you will be required to respond to a number of work-based scenarios through critical evaluation to determine an appropriate course of action.
• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.
• The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.
A large part of the assessment will relate to the demonstration of your ability to understand Event Management in practice.
It is the expectation of the course that you understand the theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. All of this comes together by being able to demonstrate rigorous expertise for a business or related organisation.
By completing the course you will have the skills and find career opportunities in the following industries/areas: