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Course content


Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management course focuses on the UK in a European and global context. It was the first course of its kind in the UK, running successfully since 1993.
Applications are particularly welcome from those employed in the media industries.

Key information

- Degree type: MSc, Postgraduate Diploma
- Study methods: Full-time
- Start date: Full-time: September
- Course Director: Dr Pietari Kaapa

Course objectives

Internationally-oriented and comparative in approach, the course provides:
- a theoretical and case-study based foundation in media economics, finance and business strategy
- appropriate management skills and an analytical perspective on the media industries
- an understanding of the evolution of the regulatory and policy environment in which media operate
- advanced study in contemporary media and cultural theories training in appropriate research methodologies

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

The MSc in Media Management has been developed to prepare media managers to meet the challenges posed by unprecedented change and increased competition in the media environment. This full-time academic course is designed to provide media practitioners with a wider analytical perspective on the main issues affecting their work and offers graduates a rigorous foundation for a career in the media industry.
The course builds on Communications, Media & Culture's extensive links with the media industry and draws on a range of related disciplines including media studies, economics, marketing and business studies.
The MSc consists of two components: a taught course followed by a Dissertation. Based primarily in the Communications, Media & Culture division, the taught component also involves postgraduate modules offered by, or in collaboration with, the Stirling Management School. The taught course takes place within the University's two 15-week semesters and involves lectures, seminars, tutorials and case-study work. Students will take two core modules and one elective module concurrently in the Autumn Semester, plus two core modules and one elective module concurrently in Spring Semester making a total of six taught modules across the year.

Delivery and assessment

The course is taught with a combination of lectures, seminars, workshops and tutorials. Formal teaching is augmented by occasional guest speakers, usually experienced practitioners from the media industry who are able to provide a strategic or practical insight into current management issues.


In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Visit the MSc/Dip in Media Management page on the University of Stirling website for more details!






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