Through the development of an integrated and critically aware understanding of marketing from a digital perspective, this programme involves you in a demanding process of personal and digital marketing development, through engagement with project work for your own business and/or external businesses.
A distinctive element of the Digital Marketing programme is the opportunity to gain professional accreditation from the Institute of Digital and Direct Marketing (IDM) alongside the academic award. The IDM accreditation may be subject to an additional fee to the awarding body, IDM.
The curriculum has been designed to ensure that there is a balance of theory to application and that there are regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, live case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios. Simulations are also incorporated into the curriculum in the marketing suite of programmes to provide an experiential and problem-based learning approach to the more strategic aspect of the curriculum.
The programme offers opportunities to reflect upon, evaluate and apply key domestic and international marketing theories and concepts within an international context as well as encouraging creative and innovative thinking in the application of relevant marketing and digital marketing models. You will be encouraged and supported to develop marketing and digital marketing skills that will prepare you for utilising digital marketing further within your current role or prepare you for a role in digital marketing and marketing more widely.
• Researching Contemporary Business Issues • Business and Sustainability • Consumer Behaviour • Strategic Brand Management • Strategic Marketing Planning • Marketing Communications • Digital Marketing • Marketing Optimisation, Measurement and Metrics • Research Investigation