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Course content

Summary

One of just a few specialist MSc Digital Marketing courses in the UK, this masters will bring you up to date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. You’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises.

Modules

Marketing in the 21st Century; Marketing Communications and Media Management; Building Customer Insight; Retailing in the Digital Age; Web applications; Web Analytics; Designing and Managing Research Projects; Advanced Digital Communications; Design Thinking in Marketing; Dissertation.

Visit our website for further information.


Visit the MSc Digital Marketing page on the University of Southampton website for more details!

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Recipient: University of Southampton

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