This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world. Markerting in the digial realms is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users’ time spent online and video has now become a common element of the online media mix.
Advanced Digital Communications; Building Customer Insight; Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects.
Was it a good choice? "I carried out an extensive search online for the best university and chose Southampton as it was higher in the rankings."
Right from the start of my first lecture, I knew I had made the right decision because it changed my whole perspective of marketing. To succeed in business in the 21st century you have to be aware of what’s happening now and the theories that underpin. Up until then I had been more operational than strategic, this degree completely changed my outlook on marketing in digital world.
What were the highlights of your year in Southampton?
Alongside my studies, I got involved with the DigiChamps initiative, supporting lecturers and students in other parts of the university to use digital resources such as social media as engagement tools to communicate their research and other projects. I worked with colleagues in Physics and rewrote a website along with another Digichamp for one of the research groups.
What are you doing now?
I’m using my new knowledge in consultancy projects for some companies in India but I’m considering taking my studies further with a PhD.
Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.
Recipient: University of Southampton
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