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Program 100% in English. Optimize your world with the power of digital business

Study in paris and experience one of the most advanced startup ecosystems and business hubs in Europe. MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments.

Objective of the MSc

The MSc Digital Business Analytics explores diverse digital business models, analytical frameworks and new tools that shape today's business environment.

It prepares future consultants or managers to become executives and part of the international community in this digital world.

The course prepares students for career opportunities on the international scene in the field of digital business consulting, e-commerce, value chain management, digital ventures and business analytics.


Students will be able to make decisions in dynamic environments. They will know how to:

  • Analyse organizations and enhance them with digital transformation
  •  Identify and use applied research techniques to solve complex problems with high levels of uncertainty
  •  Develop and implement the technology strategy for organizations
  • Inform top management about risks and opportunities based on a data driven approach
  •  Design Key Performance Indicators to follow business strategy implementation and measure performance
  •  Organize procurement, vendor and supply chain management
  •  Optimize business operations based on advanced business analytics
  •  Evaluate and improve digital commerce strategy
  • Analyse, propose and estimate the value of digital business ventures
  • Manage global projects
  •  Speak several languages
  •  Master communication techniques
  •  Carryout a research project – Dissertation
  •  Propose solutions in the core business areas of international
  •  Use digital tools in international

Paris, heart of the French Tech

The programme combines theory and practice to develop applied research skills needed to win in the digital age.

Students are exposed to real life business scenarios which equip them with core professional skills.

Faculty and staff consist of both international research professors and business professionals.

Programme Overview

Participants will learn to master business analysis, advanced techniques and digital tools that will give them a competitive advantage in today’s and tomorrow's business world.

The programme explores diverse digital business models, analytical frameworks and new tools that shape today’s business environment.

Semester 1


Digital Economy

Law, Ethics & New Technologies

Current and Emerging Trends in Digitization

Data Management & Statistical Methods


Social Networks in Human Resources & Recruiting

Change Management and Digital Transformation

Gamification for Recruitment and People Analytics

Online Reputation & Crisis Management


SEO, Digital Advertising and Marketing Analytics

Demand Generation for E-commerce & Omnichannel Execution

Fintech, Financial Engineering and Banking Innovations

UX Design and Online Experiments



Semester 2


Operations Management

Simulation and Optimization

Applied Management Science

Internet of Things, Digitalization and Automation





Careers and opportunities

The MSc Digital Business Analytics programme offers a wide range of opportunities for employment.

MSc students may aspire to leading roles such as:

  • Digital Commerce Strategist
  •  Senior Business Analyst
  •  Web Analyst and Marketer
  •  Digital Business Consultant
  •  Value Chain Manager
  •  E-Commerce Sales Manager
  •  Digital Transformation Lead
  •  M&A and E-Business Analyst
  •  Digital Financial Economist
  •  Senior Community Manager
  •  Digital Market Researcher
  •  Manager of Digital Products
  •  Business Analytics Manager
  •  Digital Marketing & Media Lead
  •  Head of Digital Operations
  •  Digital Talent Officer
  •  Demand Generation Lead
  •  Digital Transformation Consultant

Useful Information

A privileged work environment with state-of-the-art facilities in the heart of Europe's largest financial district, Paris-La Défense.

From the first day, you will benefit from the support and support of administrative and academic staff to make your Paris learning experience truly incredible!

Visit the MSc Digital Business Analytics page on the Pôle Universitaire Léonard de Vinci website for more details!





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