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  • Study Type

    Distance learning available

  • Subject Areas

    Business & Management

  • Start Date

    October, January

  • Course Duration

    1.5 - 5 years.

  • Course Type

    MSc

  • Course Fees

    Pay as you go: £975 x 6 instalments plus £3,650 dissertation
    Pay in full: £8,550


    You can support your studies with Postgraduate Funding, Employer Sponsorship or, Pay-as-you-go options.
    Please visit the website for more information.
    *Based on UK students

  • Last Updated

    31 October 2018

Course content

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. After studying this Master’s degree you will know how to leverage statistical processes to interpret and communicate large data sets and identify opportunities that are key in business today. You will also understand the critical role of data ethics in marketing.

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Modules

Strategic Marketing

International Marketing

Mastering Metrics

Digital Strategy

Data Handling and Decision Making

Data Visualisation and Interpretation

Research Project

What having the Chartered Institute of Marketing (CIM) accreditation means

The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Multiple intake opportunities

Delivered 100% online, you are able to start in Jan, April, July or Oct. 


Visit the MSc Data Analytics and Marketing (CIM) page on the Arden University website for more details!

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