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Course content

About the course

Sheffield may be one of the best places in the UK to take a course like this. The percentage of people working in the creative industries here is much higher than the national average. We have the best theatre scene outside London, the largest independent cinema, and galleries with links to the Tate and the VandA.

This course provides general training in management with the emphasis on understanding and managing creative enterprises and cultural organisations.

We recommend that you go on at least one of two organised field trips. – The Management School will pay for travel and accommodation. – You'll need to pay for food and drink. For each field trip, you'll need to provide a £50 deposit, which will be refunded after the trip.

  • Introduction to the Creative and Cultural Industries
  • Critical Theories and Concepts in the Creative and Cultural Industries
  • Cultural Marketing
  • Accounting and Financial Management
  • Research Methods
  • Dissertation

Examples of optional modules

Four of the following: 

  • Managing Museums and Cultural Heritage Sites
  • Fundraising Management: sponsorship, philanthropy and the state
  • Managing Creative Brands
  • Managing Festivals, Events and Creative Performances
  • Music Management: Strategic Planning for Music Business Clients
  • Music Management: Staging Music in Theory and Practice
  • Cultural and Creative Entrepreneurship

How we teach

We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Your career

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.

You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.

Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

We recommend that you go on at least one of two organised field trips. The Management School will pay for travel and accommodation. You'll need to pay for food and drink. For each field trip, you'll need to provide a £50 deposit, which will be refunded after the trip.


Visit the MSc Creative and Cultural Industries Management page on the University of Sheffield website for more details!

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