Full time September MSc 1 year
Business & Management (5)

FindAMasters summary

Are you a creative soul with a passion for advertising? Look no further than our MSc Creative Advertising programme, the top course in Scotland for budding creatives. In collaboration with the Scottish Institute of Practitioners in Advertising, this programme will equip you with the practical skills and industry knowledge needed for a successful career in advertising. Delve into the world of art direction, copywriting, and planning as you learn to create impactful advertising campaigns across various media platforms. With visits to agencies and a field trip to Speyside, you'll gain hands-on experience. Join us and unleash your creative potential! Entry requirements: Honours degree (2:1 or above) with relevant writing experience.

About the course

The most successful course in Scotland for aspiring creatives

This is the most successful course in Scotland for aspiring creatives. We teach practical skills and an understanding of the industry required for a career in advertising.

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

Around 200,000 people are employed in UK advertising, and at its heart are the ‘creatives’. These are the art directors, copywriters, content creators and strategists who are the creative powerhouse of the industry.

This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (IPA) and is taught by leading practitioners.

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Entry Requirements

The entry requirement for this course is an Honours degree at 2:1 or above with relevant writing experience. We look for applicants to have a background in any discipline in order to be eligible for the programme. Applicants will be required to complete a copy test which will be sent by the School of Arts and Creative Industries and will be invited for an interview following a successful copy test submission.

We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.


 Course Content

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Where will I study?

Where is Edinburgh Napier University

Student Profile

Brodie Childs

“The main reason I decided to do my masters at Edinburgh Napier was because of how vocational it is”

The main reason I decided to do my masters at Edinburgh Napier was because of how vocational it is. I’m 27, I don’t just want a degree, I want a job. That’s something I really like about the course, is that from day one, they say good grades are nice, but we’re aiming to get you a job, we’re aiming to get you a portfolio, connections, and get you straight out into the world of work and straight in to a role.

“I was with a really diverse group of students”

The thing that was a big surprise to me was the really diverse group of students. There were people from many different backgrounds, people working in advertising; people who had come straight out of university; and people like me who hadn’t really been doing anything.

“All of our tutors are people with lots of experience in industry”

All of our tutors, they’re not from traditional academic backgrounds, they’re people with lots of experience in the industry. They give us loads of feedback, they give us advice, and we have a mentorship programme through the university.
“I learnt to manage my workload, to get a little bit done each day”

The toughest part of my masters was just getting used to the workload. If you’ve got a lot of projects on at once and they all have quick deadlines it can be quite challenging. But really, what helped me, was just realising the bigger picture, and just focusing on smaller things - one day I might only get a little bit done, but as long as I get a little bit done each day, that’s good. It’s just the way of approaching each bit, isolating each individual bit and thinking, I can do this in an hour, I can do this in an hour, I can do this in an hour, and then all of a sudden, you’ve done seven hours of work!

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