Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative.
The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.
There are around 14,000 people employed in UK advertising, yet at its heart, only some 8% of employees are what are known as “creatives”. These are the art-directors, copywriters and planners who are the creative powerhouse of the industry.
This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (the IPA), and is taught by leading practitioners.
You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.
Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing.
Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.
Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the Roses Creativity Awards.
• Planning in advertising • Concept creation • Creative toolkit or motion graphics • Campaign creation • Digital creative • Major project portfolio in advertising practice
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.
Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying – 75% of graduates have found work in the advertising industry.
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