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In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who
A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered with 3 years full-time post qualification senior level work experience in business and management.
Brunel University London is an international university dedicated to education and research, relevant to the global economy, industry and society. Postgraduate study will take your learning to a higher academic level. You’ll learn and work with some of our world-renowned academics, develop a specialist understanding of your field and build your skills to develop your career.
I did my undergraduate degree in fashion marketing back in Montreal. After that I started working in customer service and I was doing a certificate in advertising at the same time. From there I moved my way up from customer services to sales rep assistant and then became the sales rep for British Columbia for that company.
I enjoy being close to and becoming more knowledgeable about European brands, and that’s been very interesting. The first semester is all about the theory and the second semester more about the ‘applied’ with a lot of good examples given by teachers.
I’m looking forward to the internship that’s coming up. I chose this programme because having already worked I think it’s a great transition to be able to get the professional practice. You get to study for a certain amount of time and then put what you already know and have learnt into practice – especially useful for me coming from North America, I get to learn something new from the London and the European market.
The Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.
For 2013/14 we are please to be able to offer 30 awards, which will comprise of a 15% discount off the cost of tuition fees. These awards are open to Undergraduate, Postgraduate and Research students who are classed as overseas for fee purposes.
In order to apply for the Brunel International scholarships, applicants must:
1.Have applied for a full time course for the 2013/14 academic year at Brunel University and been given an applicant number.
2.Be classed as an international fee paying applicant (students from the EU are not eligible)
3.Not be a current Brunel student, unless they are applying for a course of a higher level (for example you are a final year undergraduate and are applying for a Postgraduate Course)
Applications can be made from January 2013 and should be made electronically via the Brunel International website.
The Academic Excellence Scholarships will be awarded in August for courses starting in September and in December for courses starting in January to all students meeting the eligibility criteria. The University will offer a discount of 15% off the fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad. This equates to an average as follows:
Home students discount for MSc programmes – £1200
International students discount for MSc programmes – £2025
MBA discount (Home and International) – £2775
up to £2775
Anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.
The Scholarships are automatic as long as the student meets the entry criteria.