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Do you want to advise organizations on how to improve their internal and external communication? How can they optimally respond to a new phenomenon such as social media? How can the behaviour of external audiences with text and images be changed? Or are you concerned with leadership styles and motivating staff? Insight into communication processes is of great importance here. Are you interested in this? Then follow the Master's programme Communication, Policy and Management.
All kinds of actors try to impose their vision of reality on others. What field of forces are organizations in today? To what extent do 'stakeholders' from the public and private sectors promote or hinder the actions of an organisation? You will learn to understand the
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You are eligible for admission to this Master's programme if you have:
obtained a bachelor's degree in public and organisational science or public administration elsewhere in the Netherlands
a university bachelor's degree from other programmes, supplemented by the minor in administrative and organisational science
Minor program
If you do not have a university bachelor's degree in administrative and organizational science or public administration, you will have to follow the minor in governance and organizational science. This can be done, for example, in the profiling room of your Bachelor's programme. (See also: Premaster)
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Founded in 1636, Utrecht University is an esteemed international research university, consistently positioned in the top 15 in continental Europe and the worldwide top 100 of international rankings, and member of the renowned European League of Research Universities. The university is located in the city of Utrecht, one of the most beautiful and safest cities in Northern Europe.
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