MSc - Business Analytics

University of Kent    Kent Business School

Full time September MSc 1 Year Full Time

About the course

Through our MSc in Business Analytics, learn the most advanced analytics techniques to develop a deep understanding of business data and how to interpret it effectively, predicting the needs of a business in an increasingly stats-driven world.

Gain robust knowledge of the skills, technologies, applications and practices to interpret and analyse enterprise data proactively. Through a mix of in-depth theory and practical experience, establish a knowledge of the value of data analytics and its influence on successful business strategy. 

Our varied compulsory and optional modules on this flexible course offer a well-rounded insight into data and its place in all types of business, anywhere in the world.

Read more about this course

Entry Requirements

A minimum of a second-class UK degree, or an equivalent internationally recognised qualification in any subject area is needed for this course. Basic quantitative skills are an advantage.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.


See programme website for details

 Course Content

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Open days

Thinking of studying a Masters or PhD in 2023?
Join us on our fabulous Canterbury Campus between 17:00 and 19:00 on Wednesday 22nd February. The event will be held in our superb facilities in the Sibson building.
Our academics and current student representatives will be here to talk to you about the range of courses on offer, as well as the student experience and support available at Kent Business School.
Join a community that's already shaping tomorrow's world and discover where it could take you.
This event is also available virtually with pre-recorded content, between 17:00 - 19:00 UK time. Live chat will be available between 18:00 and 19:00.
We look forward to meeting you!


Sibson Building Kent Business School University of Kent Canterbury Kent CT2 7FS



Kent Business School

Where will I study?

Where is University of Kent


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Student Profile(s)

Olamilekan Chukwuma Iwuamadi

Why did you choose to study at Kent Business School?

I was attracted to KBS mostly by the inter-cultural environment because I believe in networking and human relationships as a yardstick for success. Also, it's a high-level ranking as a top UK business school with relevant and top-notch course modules and a student-friendly environment. Being an international student, I was also assisted in every way during my visa application by the university's representative here in Nigeria.

What attracted you to your programme of study and why?

During my undergraduate study (B.Sc Economics) I felt comfortable working with numbers such as data analysis during statistical course modules. This propelled my drive to pursue a masters degree in Business Analytics, in which I can learn the application of arithmetic, statistical analysis and data analysis in improving my business acumen and entrepreneurial skills.

What do you hope to do after you complete your studies?

I intend to continue my education by pursuing a PhD in Operational Research, also at Kent Business School.

Derek Osei Debrah

Why did you choose to study at Kent Business School?

Kent Business School (KBS) is part of the University of Kent which positions itself as the UK’s European university. This piqued my interest, so I visited the website and made a lot of enquiries regarding life on campus, location, finance, culture, and the course itself. One thing that convinced me that this Master’s was for me was the option of having an industrial placement at the end of the course. The placement was important because business analytics is a new area for me, so gaining hands-on experience as part of my course is a real plus and something not many universities offer to Master’s students.

Why did you choose to study business analytics?

My undergraduate degree was in accounting. With accounting we deal with retrospective performance not giving much attention to how data can be used prospectively, whereas in business analytics you use data tools like R and SPSS to make forecasts and to help make sound decisions moving forward. Also, an MSc in Business Analytics opens up lots of career opportunities.

What support do you receive as a student?

As a student at KBS, you have access to state-of-the-art libraries and lecture rooms as well as workshops, all of which help to create a positive experience. We also have the ASPIRE initiative, which helps us to develop entrepreneurial skills and the Bloomberg space where we can gain experience of the powerful financial tool, Bloomberg Terminal. From the University, I received financial support via scholarships and bursaries. The University also holds workshops and seminars which help to prepare you for the job market and give you the opportunity to meet industry players.

Pako Lekoko

What attracted you to Kent and to this particular programme?

I was first drawn to Kent for its location due to the relatively warm weather, for the UK, as well as its proximity to multiple beaches. There was also the opportunity to take a year in industry as part of my undergraduate degree in Actuarial Science. I loved my undergraduate experience so much that I chose to study for my Master’s at Kent as well.

Kent Business School has earned many accolades and is recognised as being a world-class business school, and for good reason! Being a part of a global community of giants in their respective fields was a real selling point as I felt it would enable me to grow my network and learn a great deal from the professionals and academics available to me. My year in industry experience at undergraduate level was also a major deciding factor in undertaking a Master’s in Business Analytics. As part of my placement, I worked in the Data Analytics team at Deloitte Consulting which sparked my curiosity about data mining, business intelligence and big data. The realisation that the world is continuously going digital further fuelled my conviction to pursue an MSc in Business Analytics.

How were your studies? Which areas did you find particularly inspiring or interesting?

My studies were amazing. The practical experience of using multiple software such as R, SPSS, CPLEX, Weka, Gephi and Simul8 was a real highlight for me. Learning how to code on different platforms was also a major highlight.

Was the course flexible enough to allow you to pursue your own interests? If so, what were they?

I had the option of choosing two elective modules. This allowed me to do a project management module, which enabled me to launch The Runaway, a global youth-led charity organisation that seeks to support students who study in countries away from home. The Runway currently supports Botswana students and aims to expand to the rest of Africa in due course. The support available includes mentoring, information dissemination and a buddy scheme to assist students with transitioning to new environments and to back home again, as smoothly as possible, while encouraging them to be the best version of themselves.


Kent Business School automatically considers applications for its Course Director scholarships which are available for students applying to study onto a MSc course offered within the School and who have an outstanding academic background.

Awardees, in recognition of the scholarship award would automatically become a member of the prestigious KBS Scholarship group and be encouraged to undertake at least one within a range of activities to support and promote your studies whilst a student and subsequent alumni of Kent Business School.

Value of Scholarship(s)

Awards up to £2,500


To be eligible:

- Applicants must have made a formal application to study onto an MSc course at Kent Business School and be in receipt of a formal offer for January or September entry in 2023.
- Applicants should hold a UK First Class honours degree (or international equivalent).
- Be self-funded
- Applicants who have previously studied for their first degree at the University of Kent are not eligible for this - Scholarship but can be considered for the KBS Loyalty Award.
- Only one KBS/University scholarship can be held by an applicant, whichever is the higher amount.

Application Procedure

No scholarship application form is required as awards will be considered on a rolling basis by the Scholarship Panel. Applicants will be notified at offer stage if successful and must confirm acceptance of the award via payment of the course deposit.

This scholarship can only be considered after you have submitted a formal application to study onto an MSc course at Kent Business School and have received a formal offer for 2023 entry.

Find out more

Kent Business School offers applicants incentives to commit early.

The early bird deadline for self-funded students applying for September 2023 entry is 31 March 2023, with deposit paid by 30 April 2023.

For self-funded students applying for January 2023 entry this is 1 October 2022, with deposit paid by 1 December 2022.

Please note that unfortunately due to U.S. Federal Student Aid regulations, we are unable to offer U.S. students the KBS Early bird discount.

Value of Scholarship(s)

10% tuition fee discount


To be eligible:

- Be self funded and have applied online for a MSc, MBA or PhD course at Kent Business School
- For January 2023 entry - apply online by 1 October 2022 and pay the required KBS deposit by 1 December 2022.
- For September 2023 entry - apply online by 31 March 2023 and pay the required KBS deposit by 30 April 2023.

Application Procedure

Automatically applied to fees if eligibility criteria is met.

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Kent Business School is pleased to offer a range of hardship bursaries to UK and International postgraduate taught students who require financial support in order to undertake and complete their master's studies.

KBS Bursaries are awarded on the grounds of financial hardship and in order for us to offer such a bursary there needs to be reference to this within the application essay. For example, some of our students are parents (especially single parents) or mature students with heavy financial commitments. Some students may be registered with a disability and further funding will contribute towards the costs of studying and/or living, whereas others may be from a low-income family and find they need to raise funds themselves. Some may find that even with working part-time (which can put a strain on studies) they simply cannot raise the funds needed.

Value of Scholarship(s)

Awards up to £3,000


To be eligible candidates must:

- Be self-funded
- Submit a maximum 750 word supporting statement describing your current financial circumstance, detailing why you require the extra funding and should be considered for a hardship bursary. As we are unable to provide a full tuition fee bursary, please indicate how the remainder of the fee will be sourced
- Be in receipt of a formal offer to study onto a Masters course at Kent Business School for 2023 entry.

Application Procedure

You can apply for the Kent Business School Hardship Bursary only after you have received a formal offer to study a Masters programme at Kent Business School.

Please use the online application form.

The deadline to apply for a Kent Business School Hardship Bursary is:

Course entry January 2022, deadline 30 November 2022
Course entry September 2022, deadline 31 May 2023

Find out more

The KBS Loyalty Award supports University of Kent students who wish to continue with their postgraduate education at Kent Business School.

There is no time limit in which KBS alumni have to take advantage of this loyalty award.

Please note only one scholarship or loyalty award can be held across the Business School and University, whichever is the higher amount awarded.

Value of Scholarship(s)

10% tuition fee discount


University of Kent graduates

Application Procedure

There is no application form to complete. If you have applied to the University of Kent and have met the eligibility criteria, the KBS Loyalty Award will be automatically applied.

Find out more

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