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Course content

Overview

Where brand managers control and protect what already exists, brand leaders create something new, either by developing new brands, or by taking existing brands to new places or greater heights. On this course you will gain the skills, experience and contacts you need to become an innovator in branding. You’ll graduate ready to begin a hugely rewarding career, leading the way for the brands of tomorrow. 

Across lectures, seminars, masterclasses, field trips, group work and project work, you’ll discover critical concepts, tools and techniques. You’ll build your leadership skills and your creative capabilities. You’ll also gain valuable hands-on experience by working on live branding briefs and completing your own creative projects.  

Our course is unique in that you’ll work closely with the branding industry. You’ll tap into our network of branding experts, including some of the most distinguished branding professionals in Britain. You’ll gain practical experience right from the start of the course, working on live projects set by our industry contacts. You’ll have your own mentor – someone who works in the branding industry to support and guide you. 

You’ll be part of a small, carefully chosen and globally diverse cohort. That means you’ll not only benefit from close contact with lecturers, guest speakers, tutors and mentors. You’ll also learn a great deal from your fellow students who will each bring their own unique perspective and experience to the course.  

Taking only around 25 students each year, the course is highly selective. We are looking for the best of the best; those people who truly will create the leading brands of the future. If you think you have the potential to change the face of branding, then we want to hear from you – we interview every applicant. You will need to have a degree that was at least 25 per cent business, management or economics. Or have a degree in a different subject and two or more years’ experience working in marketing or strategy. We will accept exceptional experience in place of a degree.  

You don’t need to have a background in branding, but you do need to be able to demonstrate your passion for the practice, through internships, holiday or full time work either for a brand, or at a branding agency. Exceptional students may also come straight from a first degree.  

You should be able to demonstrate your interest in brands and talk confidently about your favourite brands – what they do well, what they could do better and how they are communicated. Most of all you will be curious and ambitious, and the sort of person that never stops exploring new ideas, fields and frontiers.  

You might be currently working as a researcher or assistant in a marketing department. Or you could be working in some other aspect of business such as operations. You might even be working in a completely different specialism such as engineering. You may have a brand in mind that you want to focus on during your studies, for example, a brand associated with your family business.  

Disclaimer

Course details are subject to change. You should always confirm the details on the provider's website: http://www.uea.ac.uk


Visit the MSc Brand Leadership page on the University of East Anglia website for more details!

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