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Course content

Earn Your M.S. in Advertising at the University That Started It All
Advertising education was founded here at the University of Illinois in 1946, when Charles H. Sandage, the father of advertising education, arrived on campus. His vision of educating the future of the industry was grounded in theoretical and foundational courses emphasizing the "why of advertising"—not just the "how."

Today, we uphold “the Sandage Way." Our courses provide the theoretical, research, and strategic decision-making skills essential for any career in advertising or advanced degree program. Unlike other programs, ours allows for flexibility of specialized interest through electives within and outside the department.

We offer small classes, where you will engage in discussions with your colleagues and professors and make connections that will last a lifetime.

Student Opportunities
There are several ways to get involved in research and professional activities on campus and within our College.

Consistently ranked in the top four advertising programs in the country, the Charles H. Sandage Department of Advertising at the University of Illinois puts students at the front of the line for the toughest, most rewarding jobs in the industry and in the top Ph.D. programs. Learn what careers our graduates enter after receiving their degree.

Students are required to take the required courses outlined below.

ADV 550 Foundations of Advertising
ADV 580 Advertising Theory
ADV 581 Quantitative Research Methods in Advertising
ADV 582 Qualitative Research in Advertising
ADV 587 Graduate Seminar I
ADV 588 Graduate Seminar II
ADV 598 Professional Project OR ADV 599 Thesis Research

All students must complete either a master's thesis (ADV599) or a professional project (ADV598). Thesis/project proposals are written in ADV 588 (Graduate Seminar II). In addition, students must have 12 graduate-level electives (at least 1 course from College/Department and 1 course from outside the College).

Students often take ADV 590 special topic courses as elective courses (e.g., Global Advertising, The Psychology of Advertising) or courses in Business Administration, Communications, Psychology, or Sociology.





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Recipient: University of Illinois at Urbana-Champaign

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