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Course content

The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the globe’s rapidly changing media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay and the Scottish Parliament.

You’ll also have the opportunity to hear from industry professionals. For example, in 2016 we had speakers from Ofcom, BBC Scotland, PRS and the Games Industry.

internationally excellent.


Visit the Media Management MSc page on the University of Stirling website for more details!

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