The Masters in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media sector, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.
Why this programme
◾The programme is led by an international expert in media economics. You will be taught by academics from the University’s Centre for Cultural Policy Research, Business School and Law School, and experienced industry figures will give presentations. ◾In recent years we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute. ◾You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.
Media management involves a taught course, which runs from September to April, followed by an individual supervised dissertation.
The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.
Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.
Core courses ◾Media economics ◾Media and cultural policy ◾Strategy and organisational performance ◾Research methods.
Optional courses may include ◾International business strategy ◾Intellectual property law ◾Issues in audience management ◾Human resource management ◾Financial analysis ◾Entrepreneurship and innovation
Course subjects will help prepare you for a range of management careers across the media sector, including in economics, business strategy, media policy, intellectual property rights and marketing.
At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.
Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.