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Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy
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A minimum of a lower second class honours degree (2:2).
Applicants will be expected to have at least a year's experience of working in an editorial, creative or business function within media or content industries. Applicants may also be asked to take part in the Skype interview.
If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.
Applicants are required to submit one academic reference.
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