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What is public relations? Who does it and why? How does it relate to the media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations?
On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans.
While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating
Read more about this course
A 2:2 (or above) UK Honours degree, or equivalent internationally recognised qualification, in Social Sciences; Law; Humanties; Arts or Business.
Other subjects and qualifications will be considered with relevant work experience.
Applicants may be required to attend an interview.
Brunel University London is an international university dedicated to education and research, relevant to the global economy, industry and society. Postgraduate study will take your learning to a higher academic level. You’ll learn and work with some of our world-renowned academics, develop a specialist understanding of your field and build your skills to develop your career.Read more
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