Students on the MA Media & Communication study digital media creatively, theoretically and professionally - developing a practical and critical approach to digital and social media. Creative abilities and professional skills are exercised through live projects in collaboration with industry practitioners. From the start, students respond to external briefs, "pitch" to clients, and deliver outcomes such as research findings, content sketches, mockups and action plans. Students can pursue this further through a credit-bearing creative industries placement. Research techniques and the skills to communicate findings in writing and presentations represent a core component of the course. In parallel to theory and research, students engage in hands-on planning and crafting of content for digital and social platforms. Career destinations involve roles relating to digital communications and social media management, marketing, PR, events and various roles relating to media content production.
The aims of the programme are:
Upon completion, students should have knowledge and understanding of:
Digital media and creative industries in a local (UK) and international context. Research methods, techniques and tools for digital media audiences (e.g., qualitative research, audience data analysis, social media monitoring). Creative project working (e.g., ideation, development, collaboration). Professional practices (e.g., teamwork, working to brief, project management, timelines, deliverables).
Written coursework (e.g. essays, research projects, short formative writing tasks, portfolios). Presentations (e.g. oral, visual, individual and in teams). Creative projects (student-initiated, working to brief, live projects). Major project (a 60-credit final project drawing on research, creative or professional practice, or a combination thereof).
Graduates of the MA Media & Communication are employed in social media, marketing communications, public relations, corporate communications, media content production (TV, digital, print) and in creative practice. Employers include technology companies, publishers, media agencies, retailers and media production houses. A number of alumni work freelance or have their own businesses.