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Media and Communication, PGCert/PGDip/MA

Course Description

Students on the MA Media & Communication study digital media creatively, theoretically and professionally - developing a practical and critical approach to digital and social media. Creative abilities and professional skills are exercised through live projects in collaboration with industry practitioners. From the start, students respond to external briefs, "pitch" to clients, and deliver outcomes such as research findings, content sketches, mockups and action plans. Students can pursue this further through a credit-bearing creative industries placement. Research techniques and the skills to communicate findings in writing and presentations represent a core component of the course. In parallel to theory and research, students engage in hands-on planning and crafting of content for digital and social platforms. Career destinations involve roles relating to digital communications and social media management, marketing, PR, events and various roles relating to media content production.

The aims of the programme are:

Upon completion, students should have knowledge and understanding of:

Digital media and creative industries in a local (UK) and international context.
Research methods, techniques and tools for digital media audiences (e.g., qualitative research, audience data analysis, social media monitoring).
Creative project working (e.g., ideation, development, collaboration).
Professional practices (e.g., teamwork, working to brief, project management, timelines, deliverables).


Written coursework (e.g. essays, research projects, short formative writing tasks, portfolios). Presentations (e.g. oral, visual, individual and in teams). Creative projects (student-initiated, working to brief, live projects). Major project (a 60-credit final project drawing on research, creative or professional practice, or a combination thereof).

Career options

Graduates of the MA Media & Communication are employed in social media, marketing communications, public relations, corporate communications, media content production (TV, digital, print) and in creative practice. Employers include technology companies, publishers, media agencies, retailers and media production houses. A number of alumni work freelance or have their own businesses.

Visit the Media and Communication, PGCert/PGDip/MA page on the University of Greenwich website for more details!

Student Profiles

Fast Forward Master's Scholarships - 20+ Awards

Our Fast Forward Master's Scholarship will provide £5000 support which can be taken either as a discount from the normal fee or a cash bursary.Up to 80 scholarships will be available across the university.Criteria and who can apply?- Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.- Available for part time programmes. Part time fees will be split across the first two years of study.- Students will need to have a declared household income of £40,000 or less, and will be asked to demonstrate this by providing certain information as requested by the university.- Students funded by Student Finance England (SFE) will need to ensure that SFE have "consent to share" their household income assessment with the university.- Students who receive funding from Student Finance Services European Team, Student Finance Wales, Student Finance Northern Ireland or the Student Awards Agency for Scotland will be asked to by the University to provide documents from their funding provider to verify their household income.- Fees will be subject to a 5% prompt payment discount if paid in full by the end of September 2016. Other fee waivers (for example the Alumni and First Class Honours waivers) will not be payable in addition to Fast Forward Master's Scholarships.

Value of Scholarship(s)



Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.

Application Procedure

Before applying for this scheme you must first make an application for an eligible University of Greenwich Master's programme.Applications for Fast Forward Master's Scholarships will be addressed to check whether:- They meet the eligibility tests as summarised above and as set out more fully in the self-check eligibility test (see below)- They are predicted to achieve a First or Upper Second class degree.Those applications which pass this assessment will result in scholarship offers, on a first come/ first serve basis. These offers will be conditional on the achievement of a first or upper second class degree.

Further Information


Entry Requirements

Applicants should have:An undergraduate 2.1 degree or above in a relevant discipline (in exceptional circumstances a 2.2 may be considered)OR a professional qualification recognised as being equivalent to a good honours degree in a related areaOR professional experience, research in a professional capacity or publication in journals or presentation at conferences/seminarsOR other equivalent qualifications and/or experience.Students educated in a language other than English should have an IELTS score of 6.5 or equivalent.

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Recipient: University of Greenwich

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