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Course content

Optional Specialisations:

Brand Management
Corporate Communication
Corporate Publishing
Culture and Creative Industries
Digital Entrepreneurship


In the media sector there is a great demand for managers with strategic skills. This is because the successful management of a media business and the development of media products takes an extremely broad knowledge of social trends and developments combined with business management expertise. Decision-makers with sound judgement are in demand. The Master's degree is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals, who wish to hold technical and management positions. Graduates are able not only to understand the media but to shape and direct it.

Location: Munich | Berlin | Milan

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Recipient: Macromedia University of Applied Sciences

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