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MBA with Marketing specialism


Coventry University Faculty of Business and Law

Part time See Course MBA 2-5 years (part time)

About the course

How do you become an outstanding business leader in the rapidly-changing world of business and marketing?

Our MBA with Marketing specialism course looks in detail at topics such as strategy, digital and offline marketing, planning and management.

It is designed to develop and improve your existing knowledge, skills and experience, which in turn acts as a platform to help you succeed as an innovative business leader.

This is achieved using a variety of teaching and learning methods, including computer simulation games, problem-solving exercises and presentations.

Course information

"People do not buy goods and services. They buy relations, stories and magic" – Seth Godin, author and former dot com business executive.

Marketing is at the heart of all business. In essence it should

Read more about this course


Entry Requirements

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area.

Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.


Course Content


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