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Course content

The MBA is a post-experiential career development programme for individuals wishing to progress to a strategic management level or for those wishing to broaden their skills within their current role. The programme is structured to provide a firm foundation in core management disciplines and to develop the strategic expertise essential for the effective senior manager.

Programme Content

The MBA provides a blend of academic theory with business and management practice to ensure that the knowledge acquired can be readily transferred to the workplace. The programme’s structure conforms to the Quality Assurance Agency (QAA) Masters degree subject benchmark statements Business and Management.

Study aims to create a firm grounding in the knowledge, skills and understanding necessary within strategic management, including how to deal with the demands of complex and rapidly changing business and economic contexts. It also explores the current and emerging theories, techniques and practices of business within the areas of leadership and change management, marketing relationships, financial information for decision making and strategy. Students are encouraged to engage with academic literature, case studies and each other by reflecting on their own managerial and business experiences.


• Leadership in a Changing World
• Managing Information for Decision Making
• Understanding Markets
• Building Success Though Relationships
• Principles of Responsible Management
• Research Methods in Business
• Business Consulting

Learning and Teaching

Teaching is highly interactive. Methods include lectures, case studies, syndicate work, role-playing, business games, group presentations and seminars.


Modules are assessed predominantly by coursework, which can take the form of reports, essays and/or presentations, and time-constrained assessments.

Students are required to write a substantial analytical report of around 12,000 words with a practitioner focus, highlighting an original vision, concept or strategy in the field of business administration.


MBA programmes are designed to advance the skills and careers of practising managers and professionals.






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Recipient: University of Winchester

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