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    Faculty of Management Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date


  • Course Duration

    1 year full-time; or 2 years full-time with optional 30-week placement

  • Course Type


  • Course Fees

    For information on course fees, please visit our website.

  • Last Updated

    06 August 2019

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide.

The Bournemouth MBA is designed to help you take your career to the next level. It will help you to operate as a global leader who understands the business ecosystem in an increasingly volatile environment, and is designed with the practical application of knowledge in mind.

How we do it:

  • We’re committed to helping businesses develop in a sustainable, inclusive and responsible way, and that’s embedded into what we teach and how we teach it.
  • There’s a clear focus your professional development, along with the chance to develop future networks that can benefit your business and your career.
  • You can choose to take an optional 30-week work placement if you are looking to gain work experience in the UK, or considering changing careers.
  • We always have one eye firmly on the future, and have recently introduced a unit that specifically considers what work might look like in a heavily automated environment.

You will develop comprehensive knowledge and skills in business and management, and enhance your understanding of the people behaviour and attitudes, to become an effective, independent and credible leader. You will develop soft skills such as emotional intelligence and team working and adopt a responsible and inclusive leadership approach towards the creation of sustainable value for business and society.

Your leadership and managerial skills will be enhanced through master-classes, guest lectures from industry speakers, case studies and consultancy work with real business clients. There are also opportunities to attend professional meetings and conferences to work with staff on their research and in some cases to publish together as well.

Core units

  • Developing Sustainable Strategies: This unit will consider the key concepts, methods and thinking used to develop and deliver effective business and marketing strategies that consider both profitability and societal concerns such as the environment. The understanding, techniques and skills required to analyse and evaluate accounting and financial data and their links to organisational strategy will be critically examined.
  • Leading & Managing Change in Socially Responsible Organisations: Leaders and Managers are increasingly subject to greater levels of complexity and ambiguity within a global business context. The unit will explore a range of contemporary CSR issues and management challenges faced by organisations, both internally and through external influences, in increasingly complex, global, diverse and fast changing stakeholder environments.
  • Managing Organisational & Individual Performance: This unit aims will equip you with the methods, techniques and skills to critically evaluate performance management practice and relevant performance metrics. It will develop your understanding of business intelligence and business analytics, and your ability to derive insights from a pool of data to inform effective decision making. 
  • Shaping the Future of Work: The workplace is currently experiencing unprecedented change via influences such as digitalisation, machine learning, artificial intelligence, robotics alongside demographic changes and the emergence of new ways of working. Combined with the recognition that talent shortages are likely to be the new norm, these changes are also leading to a renewed interest in intrinsically human skills such as emotional intelligence. This unit will examine a variety of contemporary trends/issues disrupting and shaping our workplace and evaluate the potential opportunities and challenges that organisations and their workforce may face in the future.
  • Project (MBA): An opportunity to undertake a significant piece of self-managed research in an area that interests you. The project will stimulate independent learning and idea generation, critical thinking and reflection, allowing you to demonstrate the application of inter-disciplinary knowledge, analytical and evaluative skills, and audience-tailored communication skills. The work could take either of the form of a consultancy project focusing on a business or societal problem/opportunity situation. A distinguishing characteristic of this work is the engagement of a client within a business, organisation or community from outside the programme. You are normally expected to work as a team for the development of ideas and delivering of the client output(s). The work will be assessed through individual reports. Alternatively you can complete a research project, a systematic study with research and applied outcomes conducted as an individual piece of work. The work could take either of the form of a: Consultancy Project or a Research Project.

Option units (choose one):

  • Digital Marketing: You will be introduce to a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools.
  • Entrepreneurship, Innovation & Design: You will develop an effective entrepreneurial, innovative, and design thinking mindset. The implementation of design management principles, innovative culture and governance will be explored in a variety of business contexts. The unit will explore the nature of entrepreneurial knowledge and skills, attributes, competences, and behaviours.
  • Global Innovation Management: This unit explores and evaluates the theoretical and practical perspectives of innovation management, as well as the managerial issues facing organisations in the global environment. 
  • International Taxation: This unit will provide knowledge of the business opportunities and business risk entailed in cross-border trading and of the measures commonly taken by countries to protect their jurisdiction to tax.
  • Projects in Society: Projects can be seen as being at the heart of the global economy, communities and wider society. They introduce change, both positive and negative. We will explore the challenges, controversies, opportunities and debates around managing projects in a global context.
  • SME & Entrepreneurial Finance: This unit explores various theories of finance while drawing on practical knowledge of government grants, business angels, venture capitals (VCs), private equity, investment banks and other financing types for early-stage businesses.


With academic expertise drawn upon from across BU’s Faculties, our MBA is constantly evolving to ensure it remains at the forefront of change and advancement in all sectors. This course provides you with a springboard for developing a managerial career.

Roles our MBA graduates are in include:

  • Director
  • Lead Project Manager
  • Head of Economic Development Services
  • Head of Information and Systems Development.

Visit the MBA Master of Business Administration page on the Bournemouth University website for more details!





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