The overall objective of the dual degree programme is to educate individuals as managers and business specialists and thus improve the quality of management as a profession. The MBA adds value by developing an integrated and critically aware understanding of management and organisations in individuals and assists said individuals in taking effective roles within these organisations.
Dual Degree Programme
The Dual Degree study track encompasses Swiss and British academic culture alike, providing in-depth insights into business clusters, history and culture.
1 FHNW elective course/module chosen from (10 ECTS each): Cross-cultural Consumer Behaviour, Leading across Cultures, International Entrepreneurship, Intercultural Negotiation and Communication, Social Media and Customer Experience, Sustainable Tourism and Event Management.