MBA Major in Luxury Brand Management

MBA Major in Luxury Brand Management program

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The course will explore emerging value propositions and luxury concepts in the luxury industry along with the psychology of luxury: motivations of purchase & purchasing behavior. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and new trends. Students will also analyze the creation and delivery of experiences, specifically in marketing activities and events.