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MBA Major in Luxury Brand Management


Swiss School of Higher Education    International MBA Courses

Full time September, February MBA, IMBA 1.5 years

About the course

MBA Major in Luxury Brand Management program

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The course will explore emerging value propositions and luxury concepts in the luxury industry along with the psychology of luxury: motivations of purchase & purchasing behavior. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and new trends. Students will also analyze the creation and delivery of experiences, specifically in marketing activities and events.

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Entry Requirements

Admission: View Website
Completed SSHE application form: View Website
Photocopy of all academic diplomas or certificates obtained, translated to English language (Bachelor degree or equivalent);
English proficiency certificate (IETLS/TOEFL or equivalent);
Photocopy of valid foreign passport or permit (ID must be on English);
2 passport photographs;
CV or Resume (if there's any);
2 recommendation letters (optional).


Fees

16 000 CHF- per semester;
32 000 per whole duration of the program.

 Course Content

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Scholarships

Students, who receive SSHE scholarships, must maintain a certain level of GPA during their studies. Failing to do so will result in cancellation of scholarship. Decision regarding approval of scholarship will be made after reviewal of student documents by admission committee.

Value of Scholarship(s)

10%

Eligibility

SSHE scholarship can be applicable to the students with good academic background and GPA level.

Application Procedure

Information

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