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    Business and Management Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    January, October

  • Course Duration

    1 year

  • Course Type

    MBA

  • Course Fees

    £16,184

  • Last Updated

    10 May 2018

Course content

OVERVIEW

This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.

Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.

Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

WHY CHOOSE THIS COURSE?

Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change.

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

MODULES

• Sustainable Strategy – from Planning to Implementation

• Marketing in a Global Age

• Finance, Funding and Legislative Frameworks for Success

• Leading in a Changing World

• Business and Management Research Methods or Entrepreneurship

Specialist modules

• Digital Marketing

• Buyer Behaviour Analysis – The Psychology of Buying

• Retail and Service Marketing

• Creativity

Project options

• Internship

• Consulting Project

• Entrepreneurship Project

• Simulation

• Dissertation

ACCREDITATION

Upon successful completion of the course and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MBA International Marketing has start dates in October 2018, January, and May, and 2019.

FUTURE PROSPECTS

Coventry University London has provided me with the knowledge to start my own digital marketing company. I have started New Age Marketing which is a digital marketing company focusing on SMEs in London. Facilities, such as the Enterprise Hub, have helped me achieve success and I look forward to growing my company further.” - Deepak Yadav, India


Visit the MBA International Marketing page on the Coventry University London website for more details!

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