MBA in International Marketing


Online EU Business School (Geneva Campus)    MBA Programs - Geneva Campus

Full time & Part time October, January MBA 1 year full time, 2 years part time
Business & Management (5)

FindAMasters summary

Embark on a transformative journey with the MBA in International Marketing at EU Business School Switzerland. This prestigious programme equips students with the essential skills and knowledge needed to excel in the dynamic world of international marketing. Gain insights into markets, competitors, and consumer behaviour from a global perspective. Delve into cutting-edge digital marketing strategies and media trends to prepare for a successful career in this competitive field. The programme's structure includes a practical curriculum covering distribution channel management, integrated communications, and consumer behaviour. Students engage in seminars, company visits, and case studies to enhance their learning experience. Graduates emerge as adept international marketers, ready to tackle challenges in the industry. To join this esteemed programme, applicants must hold a bachelor's degree, demonstrate proficiency in English, achieve a GPA of 3.0, submit GMAT or GRE scores, and undergo an interview with the academic dean. Elevate your career prospects and become a sought-after professional in international marketing with EU Business School's MBA programme.

About the course

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

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Entry Requirements

1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean




Fees

THREE TERMS/ONE YEAR (FULL TIME)
Fees per term
CHF 13,250

SIX TERMS/TWO YEARS (PART TIME)
Fees per term
CHF 6,625

OPTIONAL ADDITIONAL QUALIFICATION
CHF 3,950

 Course Content

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Student Profiles

Nathaly Eiche

"Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."

Tatia Batsikadze

"Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."

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